Recognized by Politico as “an opposition research and policy ace,” Jeff Berkowitz formed Berkowitz Public Affairs to provide breakthrough insights for winning campaigns through competitive intelligence, opposition research, and crisis and challenge management. BPA’s clients include Fortune 50 enterprises, major industry associations, and campaigns and independent expenditure groups at every level of politics and policy.
Prior to founding BPA, Berkowitz led messaging and research operations for The White House, Mayor Rudy Giuliani’s presidential campaign, the Republican National Committee, and the U.S. Department of State. His work as a well-regarded strategist led one prominent political reporter to declare, “Berkowitz plays chess while his opponents play checkers … his depth of political knowledge is rare, even in a town like Washington.”
Berkowitz served three tours at the RNC under four chairmen in five election cycles, serving as Research Director on his final tour. In that capacity, he oversaw all policy and legislative analysis and candidate and opposition research by the Party. He also provided strategic guidance on messaging and communications to national and state party officials. He coordinated the RNC’s efforts to shape the public opinion on the Obama health care plan, the 2009 economic stimulus package, financial regulatory reform, two Supreme Court nominations, and a range of other political and policy issues.
Berkowitz has worked on campaigns at the federal, state and local level throughout the country, including Mayor Rudy Giuliani’s presidential campaign, where he served as Deputy Communications Director and Research Director. For President Bush’s re-election, he served as Senior Defense and Foreign Policy Analyst for the RNC and Bush-Cheney 2004.
In government, Berkowitz was the Associate Director for Research in The White House Office of Scheduling and spearheaded community outreach on critical policy initiatives as the President’s Liaison to the Jewish Community. He also served at the State Department as an advisor on international information programs and public-private partnerships for the Under Secretary of State for Public Diplomacy and Public Affairs. At the State Department, he developed innovative programs utilizing creative media technologies (TV, Radio, Internet) to reach strategically important foreign audiences.
Berkowitz also has worked with a range of organizations outside of government, including the Center for U.S. Global Engagement, where he oversaw the communications and media efforts for the Center’s bipartisan Impact ’08 initiative co-chaired by former Reagan Defense Sec. Frank Carlucci and former Clinton Sec. of State Madeleine Albright. Impact ’08 successfully engaged key opinion leaders in support of increased U.S. investments in global health and development tools during the 2008 presidential election. He also developed the re-branding strategy for the Center when it merged to become the U.S. Global Leadership Coalition. His other private sector and non-profit work has included an energy trade association seeking increased competition in electricity and natural gas markets and several think tanks.
Berkowitz currently serves as Chairman of America’s Future Foundation, the premier network of young conservative and libertarian leaders. He also serves on the board of the Hamilton Foundation, which is dedicated to promoting policies and messages for a self-reliant and secure citizenry by emphasizing what American entrepreneurship and history have shown to work best. He is also a member of the Young Leadership Board of the Republican Jewish Coalition.
Berkowitz has trained political operatives and candidates for office in the U.S. and abroad for the International Republican Institute, the RNC’s Campaign Management College, American University’s Campaign Management Institute, the Leadership Institute, and several other prominent universities.
A resident of Washington, DC, Berkowitz is a graduate of American University’s School of International Service and a member of the Alpha Epsilon Pi fraternity. He also holds a Certificate in Campaign Management from American University’s Center for Congressional and Presidential Studies.